Did OTT killed the Tv Star?

How OTT Hides Television’s Revolution

mueblebarRead More in B&C : Broadcastin & Cable

 By Amanda Lotz: author of The Television Will Be Revolutionized and a professor at the University of Michigan.
“There is no such thing as OTT, and television isn’t dying. Just as radio was forced to transform itself from its reliance on a network schedule upon the arrival of television in the 1950s, so too must television industries tied to different distribution technologies wrestle with their limitations and capabilities in the face of a transforming competitive landscape.”

Read The complete article in B&C

Amanda Lorz mantiene que ” no existe lo que llamamos OTT (Over-The – Top content delivery o gestión selectiva de contenidos audiovisuales), y la televisión no se está muriendo. Al igual que la radio se vio obligada a transformar su esquema basado en una estructura de red  al llegar la televisión en los años 50, las empresas de televisión, ligadas a diferentes tecnologías de distribución deberán igualmente luchar con sus limitaciones y sus aptitudes en un escenario competitivo y en continua transformación.”

 Leer más : Artículo completo en inglés

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