But what if a public service algorithm also made some recommendations from left field – to open our horizons: if you liked Top Gear, here’s a programme on environmentalism and fossil fuel, or Woman’s Hour. If you liked a music documentary, here’s a sitcom. Choice will remain the key ingredient: but it should be a genuine choice – to choose to continue to watch more of the same, or have the option of exploring something new.
In a digital world, ‘information, education, entertainment’ should be appended by “Explore”: the BBC should once again open up a window on the world. A PSB Algorithm would mark the BBC’s services out as distinct from the market and connect viewers to a greater breadth of the Corporation’s amazing output and a diversity of voices and viewpoints. And that is what PSB should always be about.
James Bennett (@james_a_bennett) is Head of Media & Arts at Royal Holloway, University of London